Tuesday, February 17, 2009

McRib - Part 1 History: the Sandwich, the Mystery, the Legend




Part One of a Two Part Feature:

Dubbed recently as "Senor Macho Solo" the McRib was America's symbol of bold innovation and desire to bring forth a great vision and solution of a tremendous problem of our time. How can we create a bbq rib sandwich without the hassle of stripping the ribs? How can we recreate the convenience of a remote control into our mouths by ultra-processing of one of our favorite foods?

Let me walk you through some history:

McRib was first introduced in Nebraska in 1981. A legend was born, but in 1985 McDonald's decided to pull the McRib due to lackluster international sales. More specifically, sited countries like Pakistan and Germany did not each very much pork therefore, McDonald's was forced to shut down the McRib - please note, this is the only time Germany has won a war of consequence. (I know, bad joke.) McDonald's then decided to bring back the McRib in 1989 to a month-long trial in hopes of it becoming a staple on the permanent menu, but it was all for nothing as the McRib disappeared once again. Since then, the McRib has made Zorro-esque appearances, coming in and out of our lives every few years. Recently, the McRib may have been spotted nearby...

McRib ingredients according to McDonalds.com:

McRib Pork Patty

Pork, water, salt, dextrose, BHA and BHT and propyl gallate and citric acid (preservatives).
McRib Bun
Enriched flour (bleached wheat flour, malted barley flour, niacin, reduced iron, thiamin mononitrate, riboflavin, folic acid), water, yeast, high fructose corn syrup, contains 2% or less of the following: yellow corn meal, salt, partially hydrogenated soybean and cottonseed oils, canola oil, soybean oil, dextrose, sugar, calcium sulfate, cultured wheat flour, wheat gluten, ammonium sulfate, monocalcium phosphate, ammonium chloride, cellulose gum, diastatic malt, calcium carbonate, soy flour, deactivated dry yeast, dough conditioners (may contain one or more of the following: ascorbic acid, enzymes, sodium stearoyl lactylate, azodicarbonamide, calcium peroxide, guar gum, distilled monoglycerides, DATEM, mono- and diglycerides, ethoxylated mono- and diglycerides, calcium stearoyl lactylate), calcium propionate and sodium propionate (preservatives), soy lecithin.
CONTAINS: WHEAT AND SOY.
McRib Sauce
Water, high fructose corn syrup, tomato paste, distilled vinegar, molasses, natural smoke flavor (plant source), food starch-modified, salt, spices, sugar, soybean oil, xanthan gum, onion and garlic powder, sodium benzoate (preservative), caramel color, beet powder, corn oil.
Pickle Slices
Cucumbers, water, distilled vinegar, salt, calcium chloride, alum, potassium sorbate (preservative), natural flavors (plant source), polysorbate 80, extractives of turmeric (color).
Slivered Onions

Miscellaneous McRib McHappenings:

The McRib was on Esquire's Best Sandwich List of All Time:
http://www.esquire.com/features/food-drink/sandwiches

NYorkers can't get no McLovin with McRib.
Ha! So you can't get EVERYTHING in NY:
http://cityroom.blogs.nytimes.com/2008/12/05/why-cant-new-yorkers-get-a-mcrib/

All important McRib locator, I will test it out this weekend:
http://kleincast.com/maps/mcrib.php

A little McRib commercial love:

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