here. I hadn't caught wind of this until someone mentioned this to me after seeing it on Food and Wine's blog. Apparently, chefs talk to farmers about their product and see if they fall in love with it.
I thought the idea was ingenious. Especially the part where as a chef, I don't need to worry about rejection. It's pretty much, "yeah, I like what you're selling," and off to bed we go - multiple partners are A-OK. That's a win win situation right there.
22 minutes ago