Look, I'm tempted to say that brilliant minds think alike, but I can't always tell how smart the guy across from me is. Anyways, today I saw a SLATE article on Grub Street about how the "cupcake bubble" was starting to pop and how cupcakes are getting out of control. This isn't a surprising theory considering that anyone who isn't a New Yorker can tell you that there is no cupcake trend anywhere else in the world that is even remotely as ridiculous as the one there. And if you do ask a New Yorker about it, he might tell you that they invented cupcakes, so it's totally cool.
My fellow Americans, we are on the verge of a cupcake crisis.
There has not been enough regulation in the world of mediocre cupcakes. Look, it may sound silly to be asking for this now, but I guarantee you that 5 years from now when demand hits a new low, we'll all be seeking oversight into the cupcake industry. I feel like cupcake fever has already peaked in NY and the fallout is coming - Crumbs (many locations), Magnolia, Babycakes, Batch, Sweet Revenge, Burgers & Cupcakes, Cupcake Cafe, Tribeca Treats, Sugar Sweet Bakeshop, Little Cupcake, etc.. A few of these places are quite good, but how are all these places staying around by featuring cupcakes?"